Empire Technology

  The new X brand, revealed as Twitter's new identity in a bold move by Elon Musk, echoes a drastic departure from the iconic blue bird emblem. In a drastic rebranding move, Elon Musk scrapped the perky blue bird that symbolized Twitter for more than a decade and replaced it with an enigmatic X. Musk made the branding announcement early Sunday morning, and by the following day, the blue bird was gone, although everything else on the Twitter site appeared unchanged. “Usually, people want to take the positive equity they have in a brand and bring it to the new brand. This move by Musk is what people do when they want to get rid of the old brand completely,” observed  Patricia Hambrick , master lecturer in marketing at the Questrom School of Business at Boston University. “This is much more drastic than a typical brand name change,” she told TechNewsWorld. “Brands do this when they have no positive equity left. You usually don’t see something this drastic.” “From a business strat...

  NI's Police Federation said the breach could cause "incalculable damage". In response to a Freedom of Information (FoI) request, the PSNI had shared names of all police and civilian personnel, where they were based and their roles. The details were then published online, before being removed. Apologising to officers, Assistant Chief Constable Chris Todd said the error was "unacceptable". He added: "We operate in an environment, at the moment, where there is a severe threat to our colleagues from Northern Ireland-related terrorism and this is the last thing that anybody in the organisation wants to be hearing this evening. "I owe it to all of my colleagues to investigate this thoroughly and we've initiated that." Northern Ireland police have been the targets of republican paramilitaries -  the latest attack was in February . The threat to officers means they must be extremely vigilant about their security. Many, especially from nationalist co...

Ibrahim Kettaneh was just 10 years old when he was diagnosed with Stargardt disease, a disorder that caused macular degeneration in both of his eyes. This creates a black hole in the focal point of his vision, and makes it difficult to make out details such as writing. “It causes a deterioration in how far I can see and it puts a, sort of, lack of vision in the centre of my vision,” said Ibrahim. His father, Hasan, said that it was a tough thing to watch their young son go through. “It was really hard for us as a family. It was very challenging,” said Hasan. However, Ibrahim was not ready to resign himself to a life with limited eyesight, and instead set his sights on a solution. “It was kind of impossible to proceed forward without his perseverance, his resilience and his willing to move forward,” added Hasan. And move forward he did. Ibrahim said as he got a little older he began using the internet to help him find a solution to his problem, where he landed on the E-Sight, ...